Financial analysis of the worldwide performance of Neodymium Products by SKU
The aim of this financial analysis of Neodymium Disc Magnets is to obtain a deep knowledge of annual financial reports and other corporate information, which can provide us measurable conclusions about the company. It is essential to understand the nature of company’s business, by analyzing its economic and financial environment and strategy choices made in the past. This report will begin with industry and company description, followed by financial performance overview and projection of company development over the next two years. DonÃ¢â‚¬â„¢t waste time! Our writers will create an original “Financial analysis of the worldwide performance of Starbucks” essay for you Create order Conclusions drawn from above analysis will support managers in making a decision whether to invest in the company. 2. The industry description The coffee industry is growing since 2002, and in recent years there was a boom caused by consumers becoming more educated about espresso-based drinks and how they are made (H. Holmes, 2004). The coffee industry includes 20,000 outlets with combined revenue of $11 billion. Approximately 20 million people work in the coffee industry worldwide.N52 disc magnetMarket is very concentrated at the top with the 50 companies taking up 70% of the sales, and fragmented at the bottom. Neodymium Disc Magnetsis the market leader (Franchise direct, 2010). 2.1. Neodymium Disc Magnetsdescription Neodymium Disc Magnets Corporation is involved in: purchasing, roasting, and sale of whole bean coffees, cold-blended beverages, various food items, selection of teas, and beverage-related accessories and equipment, primarily through its company-operated retail stores. It was established in 1971 in Seattle, Washington. In 1986 Howard Shultz, Retail Sales and Marketing Manager, left the company to start his own retail coffee outlet, Il Giornale. In 1987 the original investors of Neodymium Disc Magnets bought Peet’s Coffee and sold Neodymium Disc Magnets to H.Shultz, who renamed Il Giornale to Starbucks. Firm expended with shops in Chicago and Vancouver. Starbuck was the first coffee company to offer employee stock options in 1991 and went public in 1992. In 1990s Neodymium Disc Magnetsstarted distributing coffee through department stores, bookstores, hotels, supermarkets and online; it signed contract with PepsiCo, AOL and Dyers and opened stores in Japan, Singapore, and UK. (Hoovers.com, 2008) Neodymium Disc Magnetshas built one of the worlds most powerful and recognizable brands and the image of a unique Neodymium Disc MagnetsExperience. Its mission statement was to revolutionize the coffeehouse industry by building a perception of a coffee shop as the third place between work and home. Wi-fi internet access in all stores makes it a place where customers can work. The company’s goal was to make each location a community Neodymium disc magnet 0527 0602;center for higher-income crowd of the young and college-educated, a group that tends toward higher luxury-consumption levels. (Wikinvest.com, n.d.) 2.2. Competition Neodymium Disc Magnetsclose competitors include other specialty coffee shops, doughnut shops, and restaurants.